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Japanese Beauty on Kimono Revitalizing Onsen Town

This project is to start the development funds had you for your support, we are looking for a supporter who can complete the project together.

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Japanese Beauty on Kimono Revitalizing Onsen Town

◆About this Project

"Fukiya Koji Yukata": Japanese Beauty on Yukata-Kimono

This project aims to Revitalize Tsukioka Onsen located in Shibata, Japan by creating Yukata-Kimonos that have Fukiya Koji's famous paintings of Japanese women and have guests rent the Yukata to wear.   The guests will receive 500yen shopping coupon that can be used in Tsukioka Onsen town.

While guests enjoy wearing "Fukiya Koji Yukata," they can enjoy shopping and  walking around the town.  Also, they can enjoy "Onsen" activities in Tsukioka Onsen town.

FUKIYA Koji was a famous lyric painter around the early 20th century and is also known as a lyricist for a song called “Bride Doll.”

Fukiya was predominant during his time as a painter of the modern style.

FUKIYA Koji had major influences on Tezuka Osamu, Miyazaki Hayao and others.  Many people say he is the ANIME guru of modern era.

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◆Project background

Onsen town used to be the destination for vacation and leisure time.  Most  Japanese enjoyed onsen(hot springs), playing games, shopping special souverneirs and just walking around the onsen town.   It was the place to be!!!


However, many of Onsen towns in Japan can no longer be able to provide such excitement and enjoyment.

In 1980s so called "bubble period," there had been a movement in many onsen places to expand the size of accommodating facility which  incorporating souvenir shop, game area, karaoke and other functions that onsen towns used to have.  This movement was to pursue profits and customer satisfaction.  Gradually, excitment and enjoyment that onsen town offered can be completed within the hotel or inn.  The movement had major impact to local stores in onsen town.  Many stores are forced to shrink  its business or out of business.   Onsen towns have lost its light.

新潟県新発田市 月岡温泉  < Tsukioka-onsen, Shibata, Niigata

   Day time view of Tsukioka-onsen(Weekday 16pm)

There are Manjuu stores, restaurants, liquor shops and other shops.  However, you will not see any guests who walks onsen towns wearing Yukata-kimono.  Now, Japanese style hotels and inns are closing down every year....

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In 2014, Tsukioka onsen celebrated 100years of opening of onsen. 

As I look back 100 years and think about next 100 years today, it is necessary to think about next 100 years of Tsukioka Onsen seriously.


I think next 100 years of Tsukioka Onsen should be a place where visitors and people who live and work feel happy.

In order to accomplish the vision, rather than Ryokans and hotels having all the enjoyable functions within,  each roles and functions be independent and then inter-dependent to one another.  

We share the excitement, enjoyment, profit and future.   This will enable onsen town to gain vigor which will lead to brighter future.   As we gear toward the positive act, we are hoping to have good impact on our children who will be proud of their town and want to live in onsen town.


As a member of the local Onsen Ryokan and a father of 5 years old daughter, I will continue to promote and execute various local revitalization efforts and activities. 

This project, I believe, is the First Step for Onsen town to rebuild and regain vigor.

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◆Project Flow

"Fukiya Koji Yukata" Reborn

1、 Design Selection

Every painting of Fukiya Koji has a story.   This project will bring the story into the real life.   We will select the design/"the story" that everyone can enjoy to wear and feel the Fukiya Koji world.   In additon, we are plannning to make children's yukata-kimono so that they can feel the world as well.  


Design(the story) selection will be supported by city of Shibata Sightseening promotion dept., Mr.Hasegawa( Director of Fukiya Koji Memorial Museum) and a son of Fukiya Koji.

The Fukiya Koji Memorial Museum is about 15minutes drive from Tsukioka-onsen.  You can feel the Fukiya Koji world at the museum.

2、  Fabrics and Cleaning

Making of Fukiya Koji Yukata will be supported by Mr.Uda, owner of kimono shop [Shumi no Kimono UDA] located at central Niigata city.   Selection of yukata textiles, sawing, cleaning, storage and other necessary advice regarding making of yukata are provided by UDA.

Combed yarn is selected since it is compatible and durable with "dye".  This Yukata will be made to last that it will be passed on to mother to daughter and so on.

Cleaning of the Fukiya Koji Yukata will be handled by Mr. Izawa who is running [Sanei Dry] cleaning business for 50years. This is also one of the initiative that goods and money circulating in the onsen town region.

3、Dye

Fukiya Koji Yukata will be dyed not printed although most of the Yukata are printed, nowadays.  Mr. Uda of [Shumi no Kimono UDA] has suggested using "Chusen" dye technique that was mainly used in Fukiya Koji paintings were created. 

"Chusen", pouring dye, has started in 1887's for towel and yukata.  This method was unique and was mainly used from 1887 to 1925 when Fukiya Koji was very popular.  The "Chusen" dye is said to be not suitable for multicolor or complex patterns that limit design of Yukata. 

However, this project aims to feel the atmosphere of the time, the world of Fukiya Koji and revitalize the vigor in onsen town by making one and only yukata-kimono.   Therefore, we decided to use "Chusen."  Dye will be done by [Chikusen]  which has been in dye business for 170years.

What happens After "Fukiya Koji Yukata" is created?!

The yukata will be available to rent for 1080 yen at Hotel Masyuu, Japanese style hotel at Tsukioka Onsen, Shibata, Niigata. 

When you rent the yukata, 500 yen shopping coupon will be provided which can be used in Tsukioka Onsen town.   *Upon request, it will be made to order to purchase.

And.......People wearing "Fukiya Koji Yukata" will be walking around the Onsen town.

Then......people use the coupon to shop enjoy the town activities. 

The town will be filled with people wearing the "Yukata."

Shops in the town will be busy and regain vigor.

Tsukioka onsen will be the town where guests and people of Tsukioka want to be because the town will make people happy.   <- This is the final goal!

:> About ARIGATO :>

Fukiya Koji postcards, gift certificate to stay at Hotel Masyuu and Onsen bath additivies and Onsen bathtaking tickets will be ARIGATO(Thank you) to your generous support.

With that ARIGATO, you can see and experience the current status of Tsukioka.  It may not give you 10000% satisfactions but this project will revitalize the town.

We would appreciate your support and cooperation to the project.

Postcards】 

『Jojou Series(10postcards)』

1,「花嫁」 1968年

  "Hanayome"  1968

2,「そして今年も逝く」  1937年

    "Soshite Kotoshimoiku"    1937

3,「或る夢の夜」  1922年

     "Aru Yumenoyoru"    1922

4,「帰途を降る雪」  1924年

     "Kito wo Furu Yuki"    1924

5,「語らい」  1949年

    "Katarai"     1949

6,「黒船」 日本むすめ  1938年

     "Kurofune"   1938

7,「散歩」  1931年

    "Sanpo"   1931

8,「水の辺り」  1937年

     "Mizubenoatari"     1937

9,「椿」  1949年

    "Tsubaki"     1949

10,「葡萄」  1925年

      "Budou"     1925

『Penga series(10postcards)』

1,「CUPIDを飼ふひと」  1935年

    "Cupid wokafuhito"     1935

2,「お人形のマント」  1924年

     "Oningyonomanto"     1924

3,「シャボンダマ」  1925年

     "Shabondama"      1925

4,「わがATELIER」  1925年

    "Waga Atelier"      1925

5,「花嫁人形」  1935年

     "Hanayomeningyo"      1935

6,「海つばめ」 1942年

     "Umitsubame"       1942

7,「形見の扇」  1925年

    "Katamino oogi"      1925

 

8,「初恋」  1935年

    "Hatsukoi"    1935

9,「船室(キャビン)」  1926年

    "Senshitsu"     1926

10,「夜更けに聴く靴の音」  1935年

      "Yofukeni kiku kutunooto"    1935

 

『Hana, Neko, Hotaru, Tori Series(10postcards)』

1,「薔薇と少女」  1968年

     "Bara to Shoujo"     1968

2,「露草」  1970年

    "Tsuyukusa"    1970 

3,「縫ひとり」  1926年

     "Nuihitori"      1926

4,「窓」  1937年

    "Mado"     1937

 5,「睡蓮と少女」  1933年

        "Suirenn to shoujo"       1933

6,「君子欄」 絵 1935年

     "Kunshiran"     1935   

7,「金瞳の猫」  昭和初期

     "Kinnohitomi no Neko"    early Showa era

8,「ほたる」 1939年

    "Hotaru"   1939

9,「こうのとり」 1942年

     "Kounotori"       1942

10,「ささやき」  1936年

     "Sasayaki"       1936

FUKIYA Koji (1898-1979) was a famous lyric painter around the early 20th century and was also known as a lyricist for a song called “Bride Doll.” Fukiya was predominant during his time as a painter of the modern style.

 

【About Tsukioka Onsen Hotel Masyuu】

New Roten-buro, "Tsukimi no Yu: Moon Beauty Bathtub," opened in April, 2014.

Tsukioka Onsen's hot water contains 2nd most sulfur in Japan.   You can enjoy 100% pure natural hot water.

 Our roten buros are surrounded by Japanese gardens.  

There are "Tsukimi no Yu" and three other roten-buros.                                  Below is "Hidakasekitei no Yu."

Smile, Kindness and heartwarming OMOTENASHI are our mottos.

You can enjoy Niigata local ingredients and cuisines that have been making a lot of smily and happy faces:>

↑Tsukioka Onsen Bath additives

 

About Tsukioka Onsen:

Tsukioka Onsen is well known for its hot springs' effect, " Become more Beautiful." 
Tsukioka Onsen's hot springs is very popular among ladies because of the effect.                                 The hot springs
 has second highest sulfur content in Japan.  The hot water is 100% natural mineral water and source heat is 50celsius(128F).  The hot water temperatures vary among 4 roten-buros at Hotel Masyuu.  Along with the therapeutice benefit of the sulfur and minerals, the water treat cut/bruises, sprains, stiff muscles/neck, neverve pain, rheumatisum, female ailments, skin problems,  minor high blood pressure and burns, as well as chronic indigestion.  


In 2014, Tsukioka Onsen marked 100th anniversary.  Due to the change in leisure preference, number of people visiting Tsukioka have decreased.

However, with this "never-seen-before" Fukiya Koji Yukata and related activities and attractions that are in plannning, 

Tsukioka Onsen town will be revitalized and fill with smily and happy faces. 

 

Please put the check in the post to Facebook

GOAL

supporters wanted

Support to date

¥615,500

Fundraising Goal: ¥400,000. Fundraising Deadline: Midnight, 2015/03/19.

153%
Thumb Niwayama Tadashi

1977年新潟県刈羽郡西山町生まれ(現柏崎市) 新潟県新発田市在住 高校卒業後、新潟市内の医療技術系専門学校へ進学。国家資格を取得後、専門性を高めるべく大学へ進学、上京。2年間の研修後、... More>

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This project is looking for the following types of expert support.

Staff

Staff

21 supporters

We are looking people who:

:> want to take a part in this project,
:> can wear the "Fukiya Koji Yukata,"
:> can participate in events that will revitalize Tsukioka Onsen town and local tourism activities,
:> can work as a volunteer,
:> LOVE the Onsen.

21supporter

Marketer

Marketer

4 supporters

We are looking people who:

:> want to take a part in this project,
:> can provide advice on international promotion and marketing as a pro bono.
:> LOVE the Onsen!

4supporter

Mentor

Mentor

4 supporters

We are looking for people who;

:> can take a part of this project,
:> can provide advice and feedback from a variety of perspectives on local business development and promotion as a pro bono,
:> LOVE the Onsen.

4supporter

Arigatous

Pledge ¥1,500

【One onsen ticket at Tsukioka Onsen Hotel Masyuu.

Enjoy one and only 100% pure hot springs, "Tsukioka onsen" at Hotel Masyuu. There are 4 roten-buro(open-air onsen) surrounded by Japanese gardens. Towel is provided. Expiration date: 1 year from the issuance.

*Amount includes tax and shipping.

2 Patrons

Estimated delivery: 4 / 2015

Pledge ¥1,500

【Tsukioka Onsen Additives: 25g x 5pack】

Tsukioka Onsen is no.2 in its sulfur content among hot springs in Japan. This onsen is expected a betterment of your body and beautifying your skin. (1 times 1 package, five days)

*Amount includes tax and shipping.

0 Patrons

Estimated delivery: 4 / 2015

Pledge ¥2,000

【Fukiya Koji postcard : 10 postcards.】

These cards represent Fukiya Koji's passion and fascination. You will be charmed with these paintings:> You can use it as a decoration for your room or give it as a gift.

you can choose following postcards.
1.『Jojouga』Series.
2.『Penga』Series.
3.『Hana,Neko,Hotaru,Tori』Series.

*Amount includes tax and shipping.

3 Patrons

Estimated delivery: 4 / 2015

Pledge ¥2,500

【5% Discount coupon for Hotel Masyuu】

5% discount is applicable to both stay and a half day stay price. For a ticket, you can have as many people as you would like.

*Amount includes tax and shipping.

0 Patrons

Estimated delivery: 4 / 2015

Pledge ¥2,500

【Tsukioka Onsen Bath additives:500g】

You can enjoy Tsukioka Onsen at home.
(25g for a bath: about 20times)

*Amount includes tax and shipping.

2 Patrons

Estimated delivery: 4 / 2015

Pledge ¥3,000

【A pair onsen bath at Tsukioka onsen Hotel Masyuu. (2people)】

You can take roten buros or use private onsen bath tub. Towel provided.
Expiration date: 1 year from the issuance.

*Amount includes tax and shipping.

10 Patrons

Estimated delivery: 4 / 2015

Pledge ¥3,500

【Fukiya Koji postcards: 20postcards】

Two sets from "Jojouga","Hana, Neko, Hotaru, Tori" or "Penga" series.

These cards represent Fukiya Koji's passion and fascination.
You will be charmed with these paintings:>

You can use it as a decoration for your room or give it as a gift.

*Amount includes tax and shipping.

0 Patrons

Estimated delivery: 4 / 2015

Pledge ¥5,000

【Fukiya Koji postcard : 30 posetcards】

All series of Fukiya Koji postcards.
These cards represent Fukiya Koji's passion and fascination. You will be charmed with these paintings:> You can use it as a decoration for your room or give it as a gift.

*Amount includes tax and shipping.

6 Patrons

Estimated delivery: 4 / 2015

Pledge ¥7,500

【Onsen batu tickets at Tsukioka onsen Hotel Masyuu : 5 times】

Towel provided.You can enjoy 4 roten buros filled with 100% pure natural hot springs that are surronded by the Japanese gardens.

Expiration date: 1 year from the issuance.

*Amount includes tax and shipping.

4 Patrons

Estimated delivery: 4 / 2015

Pledge ¥15,000

【Onsen batu tickets at Tsukioka onsen Hotel Masyuu : 10 times】

Towel provided.
You can enjoy 4 roten buros filled with 100% pure natural hot springs that are surronded by the Japanese gardens.

Expiration date: 1 year from the issuance.

*Amount includes tax and shipping.

0 Patrons

Estimated delivery: 4 / 2015

Pledge ¥22,000

【 One day stay at Hotel Masyuu: Mon through Thurs. only】

One night(two meals) for two people. Limited use for Mon. throur Thurs. only】when rooms are available.

Expiration date: 1 year from the issuance.

*Amount includes tax and shipping.

6 Patrons

Estimated delivery: 4 / 2015

Pledge ¥30,000

【One day stay for two people at Hotel Masyuu】

One day stay with dinner and breakfast for two. Reservation required.

Expiration date: 1 year from the issuance.

*Amount includes tax and shipping.

3 Patrons

Estimated delivery: 4 / 2015

Pledge ¥40,000

【Fukiya Koji Yukata for kid】

You will receive kids size Fukiya Koji Yukata.
Design and size will be decided later. Obi(belt) and hakimono(slippers) are not included in the price.

*Amount includes tax and shipping.

0 Patrons

Estimated delivery: 6 / 2015

Pledge ¥55,000

【Fukiya Koji Yukata for adult】

You will receive an adult size Fukiya Koji Yukata.
Design and size will be decided later.
Obi(belt) and hakimono(slippers) are not included in the price.

*Amount includes tax and shipping.

0 Patrons

Estimated delivery: 6 / 2015

 

 
Support to date¥615,500